Mattress like no other
Embrace Tempur’s
Denmark roots
Various promotions, giveaways, product featurings, case studies, and fun fact infographics along with the branding and lifestyle posts to embrace Tempur’s Denmark roots and highlight Tempur’s products as more of a lifestyle.
From Brand-focused
to Product-centered
Once the pages attained a solid base of loyal followers willing to share the posts, the transition was made from a brand-focused approach to a product-centered one through video production.
The video needs to be branded. It needs put the product or service in context. That often means it needs to be shown in use, as a great example of the product — and why the customer can’t resist it. Use the video to continue re-iterating on the brand values and promise.
#athlete #badmintonplayer #olympian #mattress #relax #sleepispower
#athlete #badmintonplayer #olympian #mattress #relax #sleepispower
reCAPTCHA with badminton - Hong Kong badminton athlete
Angus Ng
( badminton athlete, career highest ranking #6 )
400K+
550K+
views
reached
Collaborating with Hong Kong athletes for a campaign full of energy and synergy, powering up the clients, improving awareness and exposure.
OOH
With so many competitors in the market, Tempur were constantly trying to make the way into the spotlight. Having OOH as part of the marketing strategy will keep the public’s attention on the brand.
Outdoor billboard ad - Tempur pillow
In-Home ExpoHong Kong - Tempur