Music for Everyone
Multi-channel
Campaign
Building Spotify’s reputation
as consumer champion.
This campaign aimed to raise awareness about limitations
faced by developers like Spotify within the Apple App Store.
Specifically, the campaign highlighted how these restrictions prevent developers from freely communicating new deals and promotions to users, hindering a positive digital experience and potential cost savings.
OOH
A bold new campaign that highlights the restrictions that the tech brand places on app developers, hindering fair market competition. Title ‘Censored’, the music streaming service’s creative claims that Apple stops it from sharing deals, promotions, or alternative payment links with customers who use its app on iOS, such as its current ‘three months free’ offer.
Creative Concept:
A bold visual approach was utilised, featuring
an image where information about a free
three-month premium offer was deliberately
blocked out. This symbolised the limitations
developers face in communicating with users
directly.
Execution:
The campaign ran across various OOH advertising formats in key London locations throughout the first few days of February 2024. High-traffic areas were targeted, including a prominent billboard
in Leicester Square, bus stops and telephone boxes within Westminster.
